Pontassieve – 8 February. Ruffino presents its first Prosecco Rosé DOC, a Martinotti (Charmat) method sparkling wine made from Glera (85%) and Pinot Nero (15%), with elegant bubbles and fruity aromas that is refreshing and a joy to drink. Immediacy, simplicity and verve are the strengths of this Prosecco Rosé and Prosecco in general, which has become a global symbol of Italy. Prosecco Rosé is a new product from the historic wine company headquartered in Pontassieve, Tuscany, as well as on the Italian wine scene. After years of exponential growth on international markets, Prosecco DOC has introduced a rosé version aimed at embracing a new trend. In July 2020, the debut was approved by the National Wine Committee, part of the Italian Ministry of Agricultural and Forestry Policies.

A wine produced on Ruffino’s Venetian estates, the label is now taking its initial steps, but the prospects are already outstanding. Based on the expertise acquired over the years on the Poderi Ducali landholdings, Ruffino’s latest important acquisition, the estate consists of 130 hectares of vineyards situated in the Venice and Treviso provinces.  
Prosecco was mentioned for the first time in 1772. In the seventh volume of Il Giornale d’Italia, winemaker Francesco Maria Malvolti praised the quality of the grapes and the production methods used in the area. From that moment on, the production of this wine went on to supplant – literally – all other winemaking in the area, becoming the undisputed ruler of north-eastern Italy in the mid-twentieth century.  
Prosecco Rosé taps into the work of numerous producers who have been making Glera-driven sparkling rosé wines for years in the DOC. The decision made by the consortium to regulate this wine appears to focus on the production of medium-high quality Prosecco. The introduction of purely Pinot Nero as a complementary grape to Glera and the obligation to release a vintage wine are two parameters that undoubtedly go in this direction. In making Prosecco Rosé Ruffino, the Glera and Pinot Nero base wines are produced separately. The two varieties are blended after the second fermentation required by the Martinotti (Charmat) method. At least 60 days are needed to obtain elegant bubbles and maintain the typical fruity aromas of Glera, while the Pinot Nero adds structure and refinement.  

The result is a sparkling wine whose enjoyment conveys a true spirit of conviviality. Prosecco Rosé Ruffino is a sensual, faint pink wine with fruits of the forest aromas and softness that pairs well with most foods. Versatility is the main feature of this sparkler. It can be enjoyed as an aperitif or served with a Veneto-inspired radicchio risotto to stay traditional. When it comes to Prosecco, however, tradition often makes way for modernity in a perfect match with lightly spiced international food, like guacamole or a poke bowl of raw fish and fruit.  

One thing is certain. Prosecco Rosé might be a new product, but it’s likely to become established overnight. The Prosecco DOC Consortium reports that almost all the 20 million bottles produced had already been sold before they were bottled.

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