The event plans growth without giving up exclusivity
Barcelona Wine Week (BWW) looks ahead to its next edition with great expectations. Spain’s flagship quality wine trade fair returns to Fira Barcelona from 3 to 5 February 2025 in an edition that will significantly expand its exhibition space due to the high demand from wineries and participating firms. A quantum leap that the show looks forward to, maintaining the quality and exclusivity that have become hallmarks of the event.
After the success of its fourth edition, with a full house of both exhibitors and professional visitors, next year BWW will occupy two halls of Fira Barcelona’s Montjuic venue. Hall 1 will be added to its traditional location, Hall 8 of the fair venue, to reach around 9,000 m2 of exhibition space and thus gain 24% more space compared to the last edition held this year.
In this way, the plan is that BWW will welcome almost 1,100 exhibiting firms that will encompass all kinds of wineries: from the smallest to the best-known brands on the market, offering a unique journey through the different wine-producing areas of Spain. The show will have more than 75 D.Os and quality seals that will exhibit their best wines and seek to establish business contacts with the thousands of professional visitors who will attend the show.
The exhibition space will be divided into three main areas: BWW Lands, which will bring together the wineries organised by Designations of Origin and other quality seals, BWW Brands, with wineries, groups, distributors and producer associations and BWW Complements & Tech, with companies offering equipment, accessories and services. Without forgetting BWW Collectives and BWW Impulse, with small projects and micro wineries.
For Javier Pagés, Chairman of BWW, splitting the trade show into two halls “maintains its essential features and has the same sectors and participation models, ensuring a balanced distribution of all the areas represented and the activities carried out.”
The unique BWW fair model, which presents a tour of the various Spanish Designations of Origin and promotes an equal presence among them, has proven to be a resounding success for the exhibiting wineries. In fact, 50% of the show’s planned area is already reserved by exhibitors who are committed to repeating their participation.
Multiply business
BWW 2025 will further strengthen its business strategy to provide participating companies with real marketing opportunities, both in the Spanish market and in priority countries for exports from Spain. For this reason, it will once again partner with ICEX-Spain Exportation and Investment to invite 700 overseas buyers to the show – 8% more than in the last edition -, mainly importers, distributors and buyers of the Horeca channel from key markets for Spanish wine exports.
In addition, the reactivation of the domestic market continues to be a priority for BWW, which is why it also plans to invite a thousand domestic buyers from mass distribution, specialised trade and Horeca channel.
The figures speak for themselves
BWW 2024 brought together 952 wineries from 73 Designations of Origin and nearly 21,000 professional visitors, 20% from abroad. During the event, more than 12,000 business meetings were held between exhibiting companies and the 1,000 large domestic buyers and 650 key international importers from countries that purchase Spanish wine such as the United States, Germany, Canada, the Netherlands, the United Kingdom and China. The show had more than 160 experts who analysed the industry’s major challenges and macrotrends.
BWW also works with the Spanish Wine Federation (FEV), the Ministry of Agriculture, Fisheries and Food (MAPA), the Ministry of Industry, Commerce and Tourism, ICEX Spain Export and Investment and the Department of Climate Action, Food and Rural Agenda of the Government of Catalonia. Barcelona Wine Week 2024 is supported by Cajamar, Spain’s leading cooperative banking group.
