fter its successful re-positioning in September, ProWein Düsseldorf is now also sending a clear signal in terms of personnel: from 15 October 2025 Frank Schindler (50) will take over project management as Director of the world-leading trade fair for wines and spirits. In his new role he will lead the project team in Düsseldorf and be in charge of project management of ProWein Düsseldorf including ProSpirits as well as of the six international ProWein World trade fairs in Asia and South America. At the same time, Frank Schindler will drive global strategic positioning as well as international marketing. In organisational terms he will work in the operative division of Marius Berlemann, Chief Operating Officer of Messe Düsseldorf GmbH, reporting directly to Michael Degen, Executive Director Trade Fairs.
“In Frank Schindler we have an expert who is very well connected in the international wine and spirits world at the helm of ProWein Düsseldorf. He embodies the energy and creative drive we need for the next phase of our No. 1. trade fair. Right now, as we strategically realign and ambitiously develop the brand further, he is exactly the right person to translate this sense of new departures into concrete successes,” says Marius Berlemann, Chief Operating Officer at Messe Düsseldorf.
About Frank Schindler
ProWein Düsseldorf has enlisted a proven industry expert in the shape of Frank Schindler. Former roles as Managing Director of tradition-rich winery Esterhazy in the Burgenland and as Managing Director of VINUM Weinhandel GmbH headquartered in South Tyrol, across the board, he brings international experience, strategic competency and a strong networking base to the role. With his academic training (WSET) and a Master’s in International Wine Marketing he also boasts extensive wine and spirits expertise.
Frank Schindler himself looks ahead full of enthusiasm: “With its blend of internationality, professionalism and innovative power, ProWein is unique in the world of wines and spirits. I am therefore delighted to be able to work with a well-coordinated and motivated team to take the already initiated realignment of ProWein Düsseldorf and its international satellites into the future. We will take bold steps and be guided by the specific needs of the industry to successfully further develop ProWein Düsseldorf’s status as a leading trade fair.”
The next ProWein Düsseldorf will be held from 15 to 17 March 2026. statt. Up-to-date information is available online any time at www.prowein.com
Photo @ Messe Düsseldorf
