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Wine Paris: The shifting lines of the beverage industry

door | 30 dec 2025 | Internationaal

February 2026 marks a decisive turning point for Wine Paris, reflecting an industry defined by transformation. As the worlds of wine, spirits and emerging beverage categories undergo profound climatic, cultural and economic shifts, Vinexposium further strengthens its role as an inclusive facilitator for the entire value chain: producers, merchants, distributors, retailers, restaurateurs, mixologists and the growing
community of no/low and alternative drinks businesses.

Welcoming 60,000 visitors from 155 markets and 6,000 exhibitors representing 60 countries, Wine Paris 2026 reinforces its position as the leading global trade event. Its expanding international reach, fuelled by a broader and more diverse audience, underscores its core ambition: to unite every segment of the drinks industry – from vineyard to mixology through alcohol-free innovations – under one roof.

This growth stems from its strategic positioning, further amplified by the appeal of Paris itself. As a cultural and economic crossroads, the city offers the industry a connected, inspiring and accessible environment. In only a few years, Wine Paris has established itself as a global barometer for the wine and spirits trade and for emerging consumption trends.

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