CONEGLIANO VALDOBBIADENE PROSECCO SUPERIORE DOCG AIMS AT CHINA WITH A CHINESE WEB-SITE

Prosecco Superiore, which identifies with the beautiful hills of Conegliano Valdobbiadene, has decided to enhance its visibility in China and launches a website in Chinese.

Fresh, elegant, with its refined bubbles and fruity notes, Conegliano Valdobbiadene Prosecco Superiore Docg, produced in the hilly province of Treviso, in the north east of Italy, in the Veneto region and just an hour’s drive from Venice, is known and sold all over the world as the most loved Italian Spumante.

Thanks also to the versatility in its pairings which makes it the perfect match to any kind of cuisine and also to the traditional Asian food,  Conegliano Valdobbiadene Prosecco Superiore Docg is getting popularity in Asia, especially in China and Hong Kong, which represent among the most promising foreign markets for its development abroad. From 2010 to 2012, the export in this area has registered an increase of 78.9% with a current market share of 1,2 million euros.

In order to give the Chinese market the opportunity to get to know better its wine, the Conegliano Valdobbiadene Prosecco Superiore Docg Consortium has launched its website in Chinese. Asian consumers and operators will have the chance to learn more about the history, culture and the beauty of the territory, which is also in the Tentative Lists to become a Unesco World Heritage Site; to get specific information about the features of the wine and about general news, events and festivals: http://www.prosecco.it/cn/.