Inaugural ProWine ASIA in Singapore saw business opportunities and rewarding interactions between producers, importers, distributors, key buyers and industry experts

15 April 2016, Singapore – ProWine ASIA 2016, the newest addition to ProWein World series of international trade fairs for wines and spirits, concluded on a high note today. International exhibitors attested to the quality of sales leads gained and valuable new business contacts made with like-minded industry partners from Southeast Asia and beyond.

Held alongside the 20th edition of Food&HotelAsia2016 (FHA2016), the region’s premier and most comprehensive food and hospitality trade event and jointly organised by Singapore Exhibition Services and Messe Düsseldorf Asia, ProWine ASIA 2016 played host to 257 established wine producers and distributors from 30 countries. More significantly was the impressive 8,285 attendees, including trade visitors, masterclass and seminar speakers and delegates from 44 countries and regions who came to the four-day trade event. Of these, 47% came from overseas including Malaysia, Indonesia, Thailand and Philippines who were able to view and taste first-hand a wide variety of wine and spirits.

Marius Berlemann, ProWein Director and Global Head of Wine & Spirits, Messe Düsseldorf GmbH, said “Having followed in the footprint of a highly successful global formula, unique to the ProWein World series, which brings together an international variety of wine brands and producers under one roof, we are extremely pleased to see this internationality reflected here at ProWine ASIA. With overseas exhibitor participation at 88 per cent hailing from 30 countries, this reinforces the strategic position that the exhibition plays in fulfilling the needs and demands for such a dedicated platform in this market.”